235m Items of Clothing Sent to Landfill Last Year

A T shirt and a pair of jeans? A: 20,000 litres of water to make. 3 out of 5 Items end up in landfill within a year

10% of all #carbon emissions emirate from the Fashion industry – more than all international flights and shipping?

Now look in your wardrobe. 

Hmmmm

BBC Earth has launched a new brand to “place sustainable fashion at the heart” of London Fashion Week.

The eco-friendly move is in collaboration with British Fashion Council and clothing company Mother of Pearl.

This short film made for the event was premiered on Saturday and will run alongside a series of talks for the #SustainableMe project.